Drop saddles up with La Martina for e-commerce management

La Martina's collections weave together Argentine and London influences, the two poles of Polo's identity, in a constant dialogue between tradition and modernity.

Today, this world meets the operational and strategic expertise of Drop: we are the brand's e-commerce management partner, in a collaboration built together from the very beginning, with a shared goal of growth and maximizing the potential of the online flagship store.

Drop's work covers the entire scope of e-commerce management:

• Daily platform management and optimization, ensuring high performance and digital consistency with the brand's identity.

• Coordination of operational workflows, from catalog management to customer experience, to deliver a flawless shopping journey.

• Ongoing strategic support, maintaining a constant dialogue with the La Martina team to turn e-commerce complexity into structured growth.

For a brand like La Martina, every detail matters: from iconic garments like the polo shirt to casual-chic accessory lines, the online store must reflect the same attention to detail and international prestige that the brand has always expressed in the sport of polo and the fashion industry.

It is through the synergy between our teams that this becomes possible.

Thank you to the La Martina team for their trust and for the beginning of this great partnership.

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— 10 July 2026