IBSA Skincare: when dermoesthetics meets a user-centric shopping experience

Beauty beyond standard. This is the philosophy of IBSA Derma, the aesthetic medicine division of IBSA, which applies pharmaceutical rigor and expertise to the development of hyaluronic acid-based products. A strong vision—rooted in the idea of authentic beauty that emerges from within—which now finds a new commercial expression with the launch of the B2C e-commerce channel: IBSA Skincare.

The project, developed and operationally managed by DROP, was created to meet a clear need: to offer end consumers a direct, seamless, and secure access point to the brand's scientific solutions.

A cohesive ecosystem for the Profhilo® and Viscoderm® skincare lines

The new e-commerce platform centralizes a catalog of highly specialized items within a single layout consistent with the IBSA for you universe. Divided into face, body, make-up, and supplements categories, the Profhilo® and Viscoderm® skincare lines are now accessible to the public through a purchasing journey that allows checkout both as a registered user and as a guest.

The entire graphic and structural framework was guided by a user-centric approach, designed to enhance the customer experience without compromising the strong visual and scientific identity that characterizes IBSA.

Technological architecture and integrations

On the development front, the website architecture was integrated into the existing Adobe Commerce installation. The work focused on three main pillars:

• UX/UI Renewal: Graphic overhaul and funnel engineering to make the user experience immediate and frictionless.

• Security: Implementation of best practices for data protection and secure transactions.

• Workflow Synchronization: Integration with DROP's OMS (Order Management System) for order fulfillment and activation of Klaviyo as the engine for marketing automation.

End-to-end operational management

Beyond launching the platform online, the collaboration extends to the daily management of the channel. Operating as the Merchant of Record (MOR), DROP directly handles E-commerce Management, Strategic Advisory, Logistics, Shipping, and Customer Care. A 360-degree management approach that includes marketing automation and will, looking forward, also involve the strategic development of email marketing.

With IBSA Skincare, the science of beauty protected by Ultrapure Hyaluronic Acid opens up to the digital world, offering a shopping experience that matches the excellence of the product.

The brand's perspective

Gabriele Gatta, Digital Marketing Manager at IBSA Italy, describes the project's goals as follows:

"The relaunch of the IBSA Skincare shop addresses the need to unify all management workflows within a single, efficient platform. Thanks to our collaboration with DROP, we have translated this technical complexity into an optimized user experience, offering consumers a smooth, intuitive purchasing journey that is fully aligned with the IBSA for you world."

Visit the new store: https://ibsaforyou.it/skincare

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— 10 June 2026