Drop for Industry: Blupura's new B2B portal is now live, powered by Shopify Plus

How to digitalize an industrial B2B e-commerce? Digitalizing sales processes for the manufacturing industry requires real-time integration between the e-commerce platform and corporate information systems (ERP), personalized management for distributors, and streamlined post-sales support through interactive exploded view diagrams and multilingual catalogs—as realized in the Blupura project on Shopify Plus.

The evolution of e-commerce in the industrial sector relies heavily on digitalizing traditional sales workflows and optimizing the purchasing experience for international business clients. These core pillars define the collaboration between Drop, in its role as strategic and technological partner, and Blupura, an Italian leader in eco-friendly water cooler design.

Today, we present Blupura's new B2B e-commerce portal, engineered by the Drop team by leveraging the flexibility and scalability of the Shopify Plus ecosystem.

About Blupura: 100% Made in Italy Sustainability and Technology

A pioneer in its industry, Blupura designs and manufactures eco-friendly mains-fed water coolers, entirely produced in Italy. The company stands out for tailored solutions serving Ho.Re.Ca., Office, Domestic, Vending (such as the compact BLUSODA dispenser), and Public sectors (the CITY water houses).

Blupura is also the only player in its market segment to integrate artificial intelligence into its systems, as demonstrated by the UNICO water filling station, capable of recognizing standard containers in complete safety, eliminating water waste.

B2B E-Commerce Shopify Plus Solutions Developed by Drop

To support Blupura’s complex global sales network, we engineered an advanced B2B e-commerce platform focused on operational efficiency, international localization, and streamlined post-sales support.

B2B E-Commerce and Premium Retailer Onboarding

Access to the product catalog and commercial terms is protected and restricted exclusively to verified distributors. This ensures full control, maximum confidentiality, and precise segmentation of business clients for Blupura.

ERP Integration and Real-Time Synchronization

To optimize back-office operations and eliminate data discrepancies, the e-commerce platform communicates in real time with corporate ERP systems. Stock availability and order flows are continuously aligned.

Spare Parts Management and Interactive Exploded Views

We simplified industrial post-sales support. Each machine features a dedicated digital ecosystem: technical sheets, installation videos, and interactive exploded view diagrams allow clients to identify and order the exact spare part in just a few clicks, drastically reducing support resolution times.

Internationalization: Multilingual Experience in 5 Languages

To support the brand's cross-border e-commerce expansion, the platform natively communicates in 5 languages. Additionally, a smart navigation filtering system (by family and technology) streamlines product searches across a vast industrial catalog.

A Shared Vision for Digital Sustainability

The partnership between Drop and Blupura is grounded in shared values centered on efficiency and resource conservation. As Debora Screpanti, Marketing Manager at Blupura, highlights:

"Water and Earth's resources are humanity's most precious assets, and as such, we are called to preserve them with care for future generations through our actions."

This project reinforces Drop's positioning as a strategic technology partner for industrial Commerce Strategy, capable of transforming complex B2B processes into smooth, efficient digital workflows ready for the global market.

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— 23 July 2026