Drop & Framesi: How to scale the digital market in just one year

In just one year, the new Framesi e-commerce numbers have skyrocketed—and we’re only just getting started. This success is the direct result of the digital transformation designed by Drop for Framesi, an iconic brand in professional hair cosmetics.

The journey began with the creation of a Shopify-based e-commerce ecosystem and has since evolved through comprehensive 360° strategic and operational management.

Beyond Technology: The Drop Operating Model

As strategic partners, we guided Framesi through the launch of their B2C channel, managing the complexities of a brand originally built for professionals and now ready for the end consumer through:

• E-commerce Management & Merchant of Record: We handle full operations and regulatory compliance, ensuring optimized sales flows.

• Performance Marketing: We fuel brand growth with targeted strategies to strengthen conversions and market positioning.

• Customer Care: A responsive, specialized service that reflects the signature care Framesi has always dedicated to its clients.

• Digital Awareness & Education: We built the brand’s digital footprint, educating both male and female audiences on product quality and technical benefits.

• Retention & Loyalty: We implemented loyalty policies to transform occasional users into long-term brand advocates.

• B2B/B2C Balance: Our strategy enabled direct-to-consumer expansion while reinforcing the brand's historic relationship with professional salons.

The Launch Strategy: Priming the Market

Even before the official launch, Drop deployed a conversion-focused strategy for the new Morphosis Restructure Hair Leave-in Molecular-Booster, a next-generation treatment acting simultaneously on the scalp and hair lengths.

How did Drop prepare the market?

• Educational Landing Pages: Dedicated pages explaining molecular innovation and technical product advantages.

• Priority List & Lead Generation: Specific forms on landing and product pages to collect qualified leads, generating high anticipation.

• Priority Access: Subscribers gained exclusive early-access purchasing rights, securing the product ahead of the general public.

The Triumph at the 2026 Cosmoprof Awards

This solid digital foundation reached its pinnacle at Cosmoprof Worldwide Bologna 2026, the global stage for beauty innovation, where Drop participated as a strategic partner alongside the brand. The Molecular-Booster—the very product at the heart of our awareness strategy—was crowned winner of the Cosmoprof Awards in the Hair Products category.

This extraordinary achievement confirms that Framesi’s scientific excellence, supported by integrated digital management, is the ultimate key to success in today’s market.

PS: The award-winning product will soon be available for purchase on the official e-commerce store. Stay tuned!

— 9 April 2026