Moschino
Moschino has never just been about clothes - it’s about culture
When Moschino, an emblem of creative luxury and part of the Aeffe Group, chose to renew its digital presence, the challenge was ambitious: to transform the digital into an expressive space, worthy of its iconic aesthetic and provocative spirit.
It is from this ambition that the collaboration with Drop was born, which accompanied Moschino on a complete strategic journey: from advisory to the daily operational management of the channel, up to the organization of omnichannel processes. The Moschino by Drop project, launched in June 2025, is the result of a shared effort that combines strategy, technology and customer attention, perfectly reflecting the soul of a luxury brand that wants to look to the future without losing its distinctive identity.
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What we’ve done
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Replatforming to Shopify Plus
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Project advisory & strategy
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E-commerce development and integration of OMS, CRM and CDP Hubspot
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Merchant of Record (MoR) & fraud management
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Integrated Customer Care Management
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Online Visual Merchandising Coordination
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Multi-warehouse and courier coordination, including label-less return management
Results
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+8%
active users
Want to know more?
Design & Development by Drop &Â Basilico Agency
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3D model created by modifying "Flower Point Cloud Photogrammetry" © Moshe Caine (Licensed under CC BY 4.0)
Drop s.r.l.
VAT 01383870431
Headquarter: Via Sandro Pertini 1 – 63812 Montegranaro (FM) ITALY
Drop is part of Horsa Spa
In 2025, Drop acquired a controlling stake in Playground S.r.l.