Stella McCartney

All Cases

“The Italian touch is truly unique. I like their craftsmanship, their attention to detail".

Sustainability is the word that represents Stella McCartney. The eco-conscious luxury brand is synonymous with very specific ethical principles which are reflected in its creations which range from ready to wear for women, men and a line dedicated to children, up to accessories, lingerie and the world of beauty.
The collaboration between Drop and Stella McCartney began in the second half of 2020 in a year in which there was a strong need for companies to reorganise and revolutionise themselves, to keep up with unprecedented change.
In April 2021 it materialised with the publication of the new e-commerce site.

What we’ve done

  • Merchant of Records

  • Duties management (Duty Relief)

  • Return flow optimization

  • Cross-border optimization

  • Custom-made OMS (Salesforce CC)

  • Integrated logistics

  • Drop BI

  • Customer care (2nd level)

  • Custom reports

  • Fraud management


  • +16%

    From January 2023 AOV increase of 16% → €460

  • €145k

    Decrease in return duties through reintroduction with exemption, estimated saving from January 2022 to today

  • €100k

    Reduction of the cost of customs procedures through the use of a customs account → saving €100,000 per year


Design & Development by Basilico Agency


3D model created by modifying "Flower Point Cloud Photogrammetry" © Moshe Caine (Licensed under CC BY 4.0)


Drop s.r.l.
VAT 01383870431
Headquarter: Via Sandro Pertini 1 – 63812 Montegranaro (FM)
Drop is part of Horsa Spa