Alberta Ferretti

Fashion according to Alberta Ferretti is a universal language and a mirror of society. A new chapter that speaks of continuity and vision: Lorenzo Serafini, already creative director of the Philosophy di Lorenzo Serafini line, assumes the direction of the brand founded by Alberta Ferretti, uniting tradition and contemporary sensibility in a new stylistic narrative. His first collection for Alberta Ferretti debuted during Milan Fashion Week in February 2025, marking a key moment for the relaunch of the brand's identity.

In parallel, the Aeffe Group chose Drop for its digital transformation and replatforming on Shopify Plus. Drop managed the entire project, from strategic advisory to headless architecture, with advanced OMS and CRM/CDP integrations. Operating also as Merchant of Record, Drop provided complete management of international commercial and fiscal flows. The result is a renewed, intuitive, and scalable e-commerce that supports the brand's global growth, managed operationally, day by day, by Drop itself.

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