Drop 25th Anniversary Festival: vision, connections and local roots

The Drop 25th Anniversary Festival celebrated our first 25 years in business with a series of encounters, experiences, and shared visions. It was a chance to look back with gratitude and forward with renewed energy, alongside those who have walked this path with us: clients, partners, colleagues, and friends.

We were welcomed by the rolling hills of the Marche region and the authentic charm of a villa in Montefiore dell’Aso - chosen not only for its beauty, but for what it represents: our deep connection with the land, with people, and with an idea of innovation that never loses sight of identity.

At the heart of the festival was dialogue.
We wanted the celebration to be more than just a party - a real opportunity to discuss the themes shaping the present and future of digital commerce. That’s how a series of roundtables came to life, involving experts, clients and tech partners in open, honest and unfiltered conversations.

1. AI & Human Touch

How can we harness the potential of artificial intelligence without losing the human element?
We explored predictive personalization tools, smart CRM-integrated prompts, and generative models that enhance (not replace) human work.

“AI is not just technology - it's a new language we must learn together, to elevate empathy and relationships.”

2. Omnichannel and Total Commerce

Beyond channel integration: toward a unified brand experience.
From warehouse to store, from live chat to customer care - every touchpoint can contribute to a consistent experience, when supported by truly interoperable platforms.

"Omnichannel isn’t a project - it’s a mindset.”

3. Logistics e sustanability

How do we meet the growing demand for speed without compromising the environment?
We looked into alternative models such as urban micro-hubs, last-mile optimization algorithms, and green-oriented OMS solutions.

“Every logistics choice is also a declaration of responsibility toward the future.”

4. New shopping behaviors

What are new generations really looking for?
From Gen Z to AI-native consumers, there’s a clear desire for authenticity, fluidity and immediacy. Customizable subscriptions, live commerce and ever-more immersive interactions are reshaping how people discover and engage with brands.

“There’s no longer a linear funnel — only dynamic, interactive customer journeys.”
 

Alongside professional insights, we created space for informal, meaningful moments — designed to strengthen relationships and rediscover the beauty of our region:

• A gin experience guided by Lorenzo Castricini, who took us on a journey through history, botanicals, and distillation techniques, ending with a unique cocktail tasting.

• A fresh pasta workshop, with flour, smiles, and tradition, led by local cooks who shared time-honored gestures and recipes.

• An e-bike tour through hills and vineyards with Chrono Bike, discovering local wineries and the authentic flavors of the Marche.

• A regenerating sound bath with Vibrant Kundalini, and an intense olfactory experience crafted by master perfumer Mauro Malatini.

• Two exclusive dinners by chefs Francesco Pettirosso and Luca Lanciotti, who reimagined local ingredients with creativity and elegance.

• And the Pistacoppi folk group, who brought us into the spirit of our land through traditional songs and dances, creating an atmosphere of joyful connection.

Different experiences, one common thread: the will to create authentic connections between people, skills and stories.

This Festival was, above all, a way to say thank you.
To those who have shared our vision, challenged us to grow and believed in an approach that combines technology with human sensitivity.

The Drop 25th Anniversary Festival was more than a celebration - it was a statement of intent. Because even after 25 years, our direction remains the same: to build a vision of digital commerce that is integrated, human and sustainable.
 

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— 3 July 2025