Cult Official

CULT, a historic 'rock' footwear brand founded in 1987 and part of the Zeis Excelsa manufacturing group (with a range spanning from iconic combat boots to rock sneakers), turned to Drop to resolve the critical issues of an e-commerce based on Magento and a single warehouse system that required a process review and reorganization. The intervention began with replatforming to Shopify, completed by Drop in May 2021, to provide a solid technological foundation. The turning point came with the development of an advanced multi-warehouse system in November 2024, which allowed for autonomous quantity management and direct shipping from each of the 7 warehouses, supported by the integration of premium couriers. This profound logistical transformation generated significant economic and operational results: Revenue grew by +140% in three years (a tangible result already starting from 2022), and the rate of returns and cancellations dropped by 72% after 12 months from the introduction of the multi-warehouse system (improvement recorded in November 2025), making processes more efficient and customers decidedly more satisfied.

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