WhatsApp joins Klaviyo: Drop unlocks new engagement strategies

We’ve said it before: WhatsApp is one of the most powerful channels for creating real, fast, and direct connections with customers. It’s not an isolated “novelty,” but a core component of Klaviyo’s new Omnichannel offering, where email, SMS, and WhatsApp coexist in an integrated ecosystem, orchestrated by real-time data.

CHIARA BONI La Petite Robe, Cult, GAS Jeans and U.S. Polo Assn. are just some of the brands that have achieved concrete results thanks to their strategic use of Klaviyo. On average, 54% of their e-commerce revenue today is generated through automated flows and campaigns built on the platform.

It’s not just about “sending messages,” but about building consistent, coordinated experiences that adapt in real time to what the customer does, wants, and expects.
Automation is often seen as cold and impersonal. We believe the opposite: artificial intelligence can be a tool to make marketing more human, more timely, and more useful.

WhatsApp fits seamlessly into Klaviyo’s Omnichannel strategy, opening new operational and strategic opportunities:

• Automated and interactive conversations: personalized 2-way flows with forms, keywords, images, CTA buttons, carousels, and multimedia content (some features coming soon).
• Smart omnichannel flows: email, SMS, and WhatsApp integrated into a single builder, triggering messages based on actual customer behavior, with automated “channel affinity” logic (coming soon!).
• Data-driven personalization: dynamic segments, personalized content, and ready-to-use templates, powered by the integrated CDP and updated in real time.
• Continuous measurability and optimization: built-in reporting and attribution to track metrics such as clicks, replies, revenue, and conversion rates.
• Marketing and support in one conversation: thanks to the upcoming integration with Gorgias, conversations can seamlessly transition from marketing to customer support.

This isn’t just a new channel. It’s a new synergy. When email, SMS, and WhatsApp work together in a coordinated way, the customer journey is no longer a collection of touchpoints, but a fluid, integrated path. A conversational marketing approach, data-driven and capable of activating at the right moment.

Gaetan Meert, Senior Partner Manager at Klaviyo, states:“Klaviyo is designed to help brands build authentic, personalized relationships with their customers at scale. Partners like Drop make this even more effective, transforming data and channels like email, SMS, and WhatsApp into personalized, coordinated, and truly meaningful experiences.”

If you’re already using Klaviyo, activating WhatsApp is immediate. And if you’re looking for a platform that brings together data, automation, and simplicity, this may be the right time to upgrade your marketing automation.

As always, we’re here to help you choose the right strategy, test it, optimize it, and make it scalable.

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— 3 September 2025