Moschino chooses Drop to manage its new e-commerce

When Moschino - a symbol of creative luxury and part of the Aeffe Group - decided to renew its digital presence, the challenge was ambitious: to transform the digital space into an expressive environment worthy of its iconic aesthetic and provocative spirit.

This ambition led to the collaboration with Drop | e-business & love!, which guided Moschino through a comprehensive strategic journey - from advisory to day-to-day operational management of the channel, all the way to organizing omnichannel processes.

The project took shape with a replatforming to Shopify Plus, chosen for its flexibility, scalability, and ability to integrate with existing ecosystems. The migration was carefully planned and executed to ensure continuity, efficiency, and performance - but the heart of the transformation went far beyond technology.

Drop oversaw the development of the new e-commerce site, creating a visually engaging and intuitive interface designed to enhance the brand’s visual identity and deliver a seamless experience across all devices.

From an infrastructure standpoint, the project included:

• OMS for advanced multi-shipment and multi-warehouse management

• Integration of CRM and CDP via HubSpot

• Fraud prevention management

• Merchant of Record role, simplifying international sales compliance

Drop also handles integrated customer care management, providing a multichannel service capable of offering fast, personalized responses. Daily support also includes coordination of online visual merchandising, ensuring consistency between product, storytelling, and navigation.

The Moschino by Drop project is the result of a shared effort that blends strategy, technology, and customer focus — perfectly reflecting the spirit of a luxury brand that looks to the future without losing its distinctive identity.
 

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— 12 June 2025