Building loyalty in the age of uncertainty: the Drop and Poinzilla strategy

Keeping them? Even harder.

We keep saying it: B2C is going through turbulent times.
In today’s market, nearly frozen by uncertainty, growth is likely no longer at the top of the priority list. At Drop, we believe this is the right moment to strengthen relationships by focusing on experience and customer journey.

That’s why Drop is investing in a new partnership with Poinzilla (Feedaty Group):  an alliance designed to enhance the loyalty and customer journey capabilities of the brands we manage.This synergy aims to integrate advanced solutions for creating personalized and rewarding customer paths - key elements for building loyalty in a competitive environment.

Designing an effective customer journey goes far beyond the transaction itself: it’s about the entire relationship between the customer and the brand.
Every touchpoint, from first contact to post-sale support, is an opportunity to strengthen the bond and encourage repeat purchases.
In a market saturated with offers, standing out means delivering a consistent, relevant and valuable experience.

A well-designed loyalty program becomes a strategic tool to foster customer retention - turning occasional or dormant customers into active brand advocates.
Personalized rewards, exclusive content and targeted communication all contribute to increased engagement and customer lifetime value.

The partnership with Poinzilla allows us to offer our clients a full range of tools to build a complete loyalty strategy.
Here are some of the key features available:

• Personalized campaigns: incentivize high-value actions by rewarding user engagement.
   

• Rewards: coupons, discounts, gifts, and free shipping to thank your customers.
   

• Referral programs: member-get-member mechanics to grow your customer base.
   

• Advanced notifications: email flows that guide users through the Loyalty Journey.
   

• User analysis and segmentation: get to know your audience and act precisely.
   

• Advanced analytics: measure the impact of each action and track campaign ROI.

At Drop, we can seamlessly integrate Poinzilla with all major e-commerce platforms, thanks to a customizable environment and automation tools.
A dedicated dashboard gives you full visibility of the program’s performance through key KPIs.

Through this partnership, we’re committed to providing effective solutions to face today’s market challenges and build a solid, loyal customer base.
Our team is ready to support you in implementing and optimizing loyalty strategies, ensuring smooth integration with your systems.
 

contattaci

— 14 May 2025