2026 starts with an icon: Borbonese chooses Drop to lead its e-commerce management

2026 couldn’t have started on a higher note! We are thrilled to launch our partnership with Borbonese, one of the most historic and iconic names in Italian fashion—a true symbol of understated, timeless luxury.

The Occhio di Pernice (partridge-eye) pattern, an iconic element of Borbonese, represents a tradition that constantly renews itsel represents a tradition that constantly renews itself, evolving and engaging with contemporary trends while keeping its identity steadfast. This vision—a fusion of heritage and the future—perfectly mirrors our own approach to business and e-commerce.

The partnership with this storied brand, founded in Turin in 1910, marks a significant new milestone in our journey of growth and innovation. It further solidifies our well-established presence within the fashion segment.

The scope of this collaboration covers both conceptual and operational fronts: from advisory on evolutionary strategy (process, tech, and commercial) to the operational management of financial flows (with Drop serving as the Merchant of Record), logistics, digital marketing, back-office, and customer care.

We have built a hybrid team that fosters close synergy between both companies; this ensures maximum operational effectiveness while providing Borbonese with full business control and total freedom of action.

In line with Drop’s philosophy, the agreement is "open-ended": it allows for dynamic structural changes, ensuring that teams and processes are never hindered by rigid contractual terms. The setup is designed to move in lockstep with the business, supporting the company’s evolution and its digital growth.

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— 8 January 2026