Flat, Flexible, and Fast: Meet 'Arianna', the AI Agent Running Drop
Drop values a culture of flexibility, self-management, and innovation, now enhanced by AI to improve processes, collaboration, and adaptability.
AI and Flat Organization at DROP Drop has been around for 25 years. As you know, we have always operated in the digital space, and this has constantly led us to consider the concepts of change and evolution. We have seen different eras succeed each other on the fronts of technology, mobility, commerce, sociality... culture and organization. Skipping the whole story of how the world went from SMS to AI glasses, today we want to focus on the culture/organization topic, which we believe has played a strategic role in sustaining evolution. One of the aspects we have most often encountered is the market's need for extreme flexibility and service customization. Not only have we never created a "product" to sell, but from the beginning, we understood that every project, every story, would have its own identity: we have made non-standardization our creed. Living and growing with non-standardization was not conceivable with a structured/imposing organizational model. Vertical, pyramidal, or military-style models never took hold at Drop: initially because we were few, then, as we grew, this continuous confrontation with innovation and customization led us to shift toward models that supported the concepts of composability, flexibility, and adaptability.  Holacracy, Self-management, Teal, SEMCO: Hot Topics at Drop We became passionate about Holacracy, Self-management, Teal, SEMCO... all those models that entailed a large component of democracy, freedom, trust, ethical values, and tolerance for error. After a couple of years of study, discussions, and comparisons, we realized that our culture, steeped in these readings, had changed. We had not adopted one model but had adopted principles in a leopard-spot manner, spreading values within the company that led to a very visible change... a bit like when a fashion takes hold in a social context. The moral: we went from a personnel turnover of 15-20% to 0. We are happy at Drop. Â
 The Challenge and the AI-Based Solution Our current model, the Drop model, is not formalized in a manual. There is no process mapping, but there are established habits that are equivalent to processes, in fact, they are worth more: they have been established organically and have not been imposed. Everything works, but with limitations and bugs, naturally. We recognize that flexible organizational models can sometimes lead to challenges such as confusion, entropy, and a potential lack of efficiency. To address these risks, Drop has developed and implemented a solution, unthinkable just two or three years ago: we have introduced Arianna, a state-of-the-art Artificial Intelligence agent, into the model.  This AI agent is designed to: Â
 The AI agent does not replace human decision-making or creativity but acts as a catalyst, allowing our teams to focus on what they do best, minimizing administrative and organizational inefficiencies.  The AI Agent Offers Benefits for Everyone With the AI agent by our side, we are seeing: Â
 We are excited about this new chapter in Drop's evolution and believe that the integration of AI will further strengthen our ability to thrive in a dynamic business environment. |
— 16 October 2025
Editorials
Design & Development by Drop &Â Basilico Agency
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3D model created by modifying "Flower Point Cloud Photogrammetry" © Moshe Caine (Licensed under CC BY 4.0)
Drop s.r.l.
VAT 01383870431
Headquarter: Via Sandro Pertini 1 – 63812 Montegranaro (FM) ITALY
Drop is part of Horsa Spa
In 2025, Drop acquired a controlling stake in Playground S.r.l.
