10 years of partnership between Drop & Osservatorio eCommerce B2C

It seems like yesterday! Yet, 10 years have already passed!

We celebrate a decade of collaboration with the Osservatorio eCommerce B2C of the School of Management of Politecnico di Milano.

At the time, when we first became interested in the Politecnico's Observatory, e-commerce had just recovered from the "lost decade" after the dot-com bubble burst. For many years, at least in Italy, it seemed like a business for creative nerds, hindered by the Italian's distrust of using credit cards online.

In those years... let's say between 2010 and 2015, we had finally started to consider e-commerce far beyond the concept of "site," associating it with more complex processes and areas integrated into corporate business. We deepened and integrated into our offering processes related to omnichannel, forecasting and BI, cross-selling techniques, cross-border issues, and more...

We decided to participate in the B2C Observatory as a contributor when we reached maturity on all fronts. Finally, after years as "creatives," we could also go back to being engineers (an area from which many of us at Drop come). It is precisely the synergy between these two souls (creative and engineering) that in the last 10 years has allowed us to evolve, grow, and keep pace with what I would call the "digital epic" that has changed the world and has also changed us.

What does the Osservatorio eCommerce B2C give us today?

It allows us to interact with the academic world and, at the same time, benefit from information coming from one of the highest European authorities in research.

The Osservatorio eCommerce B2C is the primary source in Italy for professionals, businesses, and institutions, thanks to its:

• Research Reports
• Business Cases
• Conferences and Workshops

Being alongside the Observatory for 10 years allows us to stay a step ahead, anticipating trends and actively contributing to defining the future of digital retail.

Together with Politecnico, we monitor the Fashion, Furniture & Design, Beauty & Pharma, Food & Grocery sectors. Upon request, involving university colleagues, we can conduct specific studies for your business needs. If you wish to learn more about how the Observatory's data and research can translate into a competitive advantage for your company, we are at your disposal.

— 27 October 2025