Whatsapp Marketing meets AI: GAS Jeans, Cult & Chiara Boni

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Three fashion brands that have chosen WhatsApp as a direct communication and sales channel with their community.

Fashion

Three Italian mid-premium fashion brands asked Drop to integrate WhatsApp to bring the e-commerce channel closer to the real needs of customers: 1:1 assistance, style advice, and targeted promotions and highly targeted commercial campaigns. The project started in February 2025 and already generated great results for all three brands. 

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What we’ve done

(5)

  • Activation of TextYess as a conversational AI engine on WhatsApp.

  • Setup of massive broadcast campaigns for collection launches, promotions, and reminders.

  • Implementation of vertical automations on items/categories (back in stock, best seller, news, etc.).

  • 1:1 response management (pre-sales and post-sales) with AI + handover to customer care.

  • Sales tracking integration to attribute revenue and ROAS to the WhatsApp channel.

Results

  • > 29.000

    WhatsApp conversations managed by AI (from February to November 2025)

  • 169.850 €

    Total revenue attributed to WhatsApp (from February to November 2025)

  • ~3,4%

    conversion rate

  • ~21,67

    ROAS

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Design & Development by Drop & Basilico Agency

 

3D model created by modifying "Flower Point Cloud Photogrammetry" © Moshe Caine (Licensed under CC BY 4.0)

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