People who stop advertising to save money are like stopping the clock to save time.
Built for today's fluid market has a "test and learn" approach, digital marketing in Drop focuses on generating concrete results for e-commerce.
First of all: Analysis
Every good breathing action comes from observing history, studying context. We do not believe in easy recipes and pre-packaged solutions. Rather, we start by observing, measuring what has already happened, analyzing what those with similar businesses are doing and what results they are getting. When the picture is clear, the plan will also be clear:
- History will clearly be written.
- Meaningfully defined metrics and goals.
- A road ahead will be clearly visible.
Dynamic Digital Planning
Everything changes quickly and the Drop approach takes this into account. Our business involves continuous testing, continuous measurement of output (read ROI), and continuous tuning of the web marketing mix by going to work on the platforms, how they are used, and the modulation of investment. Working often in revenue sharing on the revenue generated from e-commerce, we are used to looking for maximum ROI. Our business is natively performance driven, with no preference between google or Facebook, between social or sem, between seo and sea.
We really like the concept, sure it is that some people consider it a subset of marketing, too bad though that it counts for a lot: just consider that the business model of Google and Facebook is based on it. Performance marketing consists of a set of actions designed to generate quality traffic, new leads and branding. PPC, remarketing, programmatic, affiliate, are all forms of marketing based on cost per click, the skill is in paying little for a click knowing that behind that click is still a quality visit (read future customer).
Do you want to analyze your current setup in digital marketing?
SEA (Search Engine Adv)
SEA management, on the most important networks (Google Ads, Bing, Yandex) according to an approach strongly linked to performance data and visibility for product categories. Drop has been Google Official Partner and specialist in Yandex advertising for years.
Performance Social Media Adv
Facebook and Instagram sponsorships closely linked to e-commerce: product, remarketing and lead generation to grow ROI results quickly and sustainably.
We have been working for years with the best retargeting and performance display advertising platforms available on the market (Adroll, Criteo, Facebook, and Google) to get people who have already seen the products and are in the final stages of making a purchase decision back to the site.
We work with Facebook and YouTube to ensure as many views at the lowest possible cost for brand video productions (new collections, information series, special initiatives, physical events).
We collaborate with the best Affiliate Networks (Awin, Webgains, Rakuten Linkshare, CJ..) with the aim of combining needs in terms of brand protection and performance through careful analysis of results and scouting of the best publishers in the network.
Automated buying of advertising space based on the behavior data of users interested in the brand, to maximize traffic results at the lowest possible cost, without favoritism toward any platform.
Selected purchase of contextual advertising space within online editorials that are relevant by target audience. A classic example is promoting the launch of the new collection within a fashion blog that talks about the season's new trends.
The pragmatic approach involves defining product categories based on users' search intent. This requires careful evaluation in tandem with the brand of the site structure and ongoing optimization of the graphical, textual and linking elements of the e-commerce, monitoring SERP ranking performance empirically.