SEA (Search Engine Adv)
SEA management, on the most important networks (Google Ads, Bing, Yandex) according to an approach strongly linked to performance data and visibility for product categories.
Drop has been a Google Official Partner and a specialist in Yandex advertising for years.
Performance Social Media Adv
Facebook and Instagram sponsorships closely linked to e-commerce: product, remarketing and lead generation for fast and sustainable ROI results.
We have been working for years with the best retargeting and performance display advertising platforms available on the market (Adroll, Criteo, Facebook and Google) to bring people who have already seen the products and are in the final stages of making a purchasing decision back to the site.
We work with Facebook and YouTube to ensure as many views as possible at the lowest possible cost for the brand's video productions (new collections, information series, special initiatives, physical events).
We collaborate with the best affiliate networks (Awin, Webgains, Rakuten Linkshare, CJ...) with the aim of combining brand protection and performance requirements through accurate analysis of results and scouting of the best publishers in the network.
Automated purchase of advertising space based on the behavioural data of users interested in the brand, to maximise traffic results at the lowest possible cost, without favouring any platform.
Selected purchase of contextual advertising space within online editorials that are relevant to the target audience. A classic example is promoting the launch of the new collection in a fashion blog that talks about the season's new trends.
The pragmatic approach involves defining product categories on the basis of users' search intent. This presupposes a careful evaluation in tandem with the brand of the structure of the site and the ongoing optimisation of the graphic, textual and linking elements of the e-commerce, monitoring the SERP positioning performance empirically.